Digital Marketing Specialist · Google Ads & Meta Ads

Hi, I'm Franklin Makori.

I turn ad spend into customers, not just clicks.

I run Google and Meta ad campaigns for service businesses and online stores. A great ad can't rescue a slow website or a lead nobody calls back, so I build the landing pages and the follow-up automations too.

Get a free ad audit See the results
Franklin Makori
Your Business Growth Partner
1,700+leads at $4.74 each for a cleaning company
$4.05cost per lead for a Riyadh maid agency
+50%online sales in 2 months for a computer store
-20%cost per sale on the same account
Google AdsMeta Ads ManagerGoogle ShoppingGoogle AnalyticsConversion Trackingn8nGoHighLevelWordPressAirtablePhotoshopVideo Editing
Why ads alone aren't enough

Most ad budgets leak in three places. I fix all three.

Plenty of marketers can get you clicks. The money is made or lost in what happens after the click.

01

The ad

The leak: paying for clicks from people who were never going to buy.

The fix: tight targeting, negative keywords, creative that speaks to real buyers, and tracking that tells you the truth.

02

The landing page

The leak: sending paid traffic to a slow homepage where people have to hunt for the next step.

The fix: fast pages with one clear offer and one obvious action, built to match the ad that brought people there.

03

The follow-up

The leak: leads that wait hours for a reply, or never get one.

The fix: automations that respond in seconds, qualify the lead and alert your team while the customer is still interested.

Services

Paid ads first. Everything else makes them pay off.

Google Ads

Show up at the exact moment someone searches for what you sell. I build campaigns around buying intent and keep cutting what doesn't pay.

  • Search campaigns for local and service businesses
  • Shopping campaigns and product feed clean-up
  • Remarketing to people who almost bought
  • Conversion tracking you can trust
  • Audits and rescues for accounts that are bleeding money

Meta Ads

Reach people on Facebook and Instagram before they start searching, and stay in front of the ones who showed interest.

  • Audience strategy for prospecting and retargeting
  • Ad creative: copy, images and short video
  • Structured creative testing to find what works
  • Lead generation and sales campaigns
  • Pixel and conversion setup

Landing Pages & Websites

Fast, focused pages built to convert paid traffic, plus full websites and online stores when you need them. Tracking is set up from day one.

AI Automation

Instant lead follow-up, chatbots, voice agents and CRM routing, so every lead you paid for gets a fast answer, even at midnight.

Results

Case studies

Real campaigns and builds. Click any of them for the full story: the problem, what I did and what happened.

Google Ads dashboard showing 7.94K clicks, 65.4K impressions, $1.01 average CPC and $8.05K costGoogle Ads
1,700+leads at $4.74 each

Cleaning Company at Scale

A Google Ads account that kept its cost per lead under $5 while scaling past 1,700 conversions.

Read the case study
Google Ads dashboard showing 661 clicks, 14.4K impressions, 140 conversions and $567 costGoogle Ads
$4.05per lead

Ashura Maids

Google Search campaigns for a domestic staffing agency in Riyadh. 140 conversions from $567 in total spend.

Read the case study
Google Ads dashboard showing 3.67K clicks, 37.2K impressions, 290 conversions and $4.06K costGoogle Ads
290leads in 45 days

Cleaning Business Leads

Rebuilt a struggling Google Ads account around local intent. The conversion rate tripled.

Read the case study
Shopping cart icon with an upward arrowGoogle Ads
+50%online sales

Smart Computers Ke Sales Boost

Shopping feed fixes, smarter bidding and cart remarketing. More sales at a lower cost per sale.

Read the case study
Diagram of a food supply lead generation automationLead Automation
+60%valid sales conversations

Food Supply Lead Generation

An automated pipeline that collects, qualifies and routes leads to the sales team in real time.

Read the case study
AI chatbot interface on a websiteAI Chatbot
80%questions answered automatically

Customer Support Bot

A chatbot that handles FAQs, bookings and basic troubleshooting, then hands complex cases to a human with full context.

Read the case study
How I work

From first call to a campaign that pays for itself

  1. 01

    Audit

    I look at your ad accounts, your website and your tracking. Most of the time, the quickest wins are hiding in what's already there.

  2. 02

    Plan

    We agree on the offer, the audience, the budget and the one number that defines success, whether that's cost per lead, cost per sale or return on ad spend.

  3. 03

    Launch

    Campaigns go live along with any landing pages or automations they need. Nothing launches without tracking in place.

  4. 04

    Optimise & report

    I keep cutting what doesn't work and putting more behind what does. You get plain-English reports showing what you spent and what it brought in.

About

A marketer who can also build the machine

I'm Franklin, a digital marketer based in Kenya, working with businesses in Kenya, Saudi Arabia and beyond. My main work is paid advertising on Google and Meta.

I also build websites and AI automations, and that's no side hustle. It's what makes the ads work harder. When I run your campaigns, I can see where leads drop off after the click, and I can fix it myself instead of handing you a list of problems for someone else to solve.

FAQ

Questions people usually ask

Should I advertise on Google or on Meta?

It depends on whether people already search for what you sell. If they do (cleaners, repairs, agencies, specific products), Google usually brings in leads faster because you're catching demand that already exists. If you're selling something people don't know they want yet, or something very visual, Facebook and Instagram are better for creating that demand. Plenty of businesses do best with both: Google for ready buyers, Meta to bring back the ones who didn't convert the first time.

How much should I spend on ads?

Enough to get a meaningful number of clicks in the first few weeks, so we can see what works and stop guessing. The right figure depends on your industry, location and how much a customer is worth to you. After the audit I'll give you a specific recommendation, and I'll tell you honestly if I think ads aren't the right move yet.

How soon will I see results?

Google Search campaigns often bring in the first leads within days of launch. Meta usually needs a few weeks of creative testing to find its feet. Either way, the first month is about learning and cutting waste, and the real gains come from the optimising that follows.

Do I need a new website before running ads?

Not always. Often a single focused landing page does far better than a full redesign. I'll look at your current site during the audit and tell you whether it's fine as it is, needs a few fixes, or would be better served by a dedicated page.

What do you need from me to get started?

Access to your ad accounts if you have them, your website or landing page, your monthly budget, and a clear picture of your ideal customer. A short call usually covers it. I handle the rest.

Do you offer ongoing management?

Yes. Ads perform best when someone keeps working on them, so most clients stay on a monthly retainer for optimisation and reporting. Every website and automation project also includes 30 days of support after launch.

How long does an automation project take?

Most automations, such as lead follow-up flows, chatbots or CRM routing, take one to three weeks from first call to going live. Bigger, multi-platform systems take longer, and I'll give you a clear timeline before we start.

Let's talk

Let's look at your numbers.

Tell me what you sell, where you advertise (if anywhere yet) and what isn't working. I'll come back with honest thoughts on where to start, even if that means you don't need me.

franklinmakori795@gmail.com +254 758 540 650 (WhatsApp)